Top 5 Skills of the Awesome Product Marketer

January 12, 2017

Good product marketing people are hard to find. Great ones are rarer still. So what traits separate the good from the great? In this podcast, Andy Reid, product marketing specialist and thought leader, shares the five key skills shared by awesome product marketers. Listen now!

Got an idea for a future episode? Email us at experts@pragmaticmarketing.com

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How You Say It Is Important As What You Say

January 5, 2017

Despite our titles, many of us don’t actually manage any people. But we need to influence a lot. And how well we speak directly affects how well we can influence people. In this podcast, Mark Stiving, proud toastmaster and Pragmatic Marketing instructor, offers some really good, simple tips you can implement to improve your speaking and ultimately your ability to influence the rest of your organization to make the right strategic decisions when it comes to your product. Listen now.

 

Got a topic you’d like to see covered in one of our podcasts? Send it to experts@pragmaticmarketing.com

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Sales & Marketing: Till Death Do Us Part

December 22, 2016

The alignment between sales and marketing is one of the most critical components of successful revenue growth. But far too often, the relationship more closely resembles Athens and Sparta than a happy marriage. In this podcast, Bertrand Hazard, vice president of marketing for TrustRadius, shares his insights into why alignment is critical, how to tell if you’re out of synch and what you can do to get the relationship back on track and delivering more revenue. Along the way he shares some great tips and case studies. Listen now!

Got an idea for an upcoming podcast? Email us at: experts@pragmaticmarketing.com.

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You Just Finished Training, Now What?

December 15, 2016

Our Pragmatic Marketing training courses are chock full of tips, tools and best practices you can start to implement immediately. It’s actionable and it’s inspiring, but it can also be a little overwhelming deciding where to start. But not anymore. In this podcast, our very own Stacey Weber⎯long time Pragmatic Marketing instructor and practitioner⎯is going to breakdown what you should do first into three simple steps and walk you through how to master each. Don’t wait, listen today and find out how you can jump start your market-driven journey and start having an immediate impact on your product, your company and your career.

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Why Knowing How Much to Charge Isn’t Enough

December 8, 2016

Knowing what your market is willing to pay is only part of the equation; you also have to know how they want to pay (annual fee, subscription, based on usage, etc.) so you can determine how best to package your product. Join Mark Stiving, Pragmatic Marketing instructor and pricing expert, and David Rowley, Chief Revenue Officer from Nalpeiron as they dig into this topic and more on this edition of Pragmatic Live.

Got a topic you want to hear covered in a future episode of Pragmatic Live? Shoot us a note at experts@pragmaticmarketing.com.

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What Bourbon, Gelato and Horse Sex Can Teach Us About Pricing

December 1, 2016

Prices and pricing strategies are everywhere. And sometimes we can learn the most valuable pricing lessons in some of the most interesting places. In this podcast, Mark Stiving, Pragmatic Marketing instructor and pricing expert, tells us some of the strangest examples of pricing he's seen in his travels and how you can apply these same techniques to your own products and companies.

If you've got an example of a strange but true pricing strategy that you've seen, we'd love to hear it. Email us and we may feature it on a future episode of Pragmatic Live. And don't forget to check out Mark's blog for more great pricing tips and information.

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Win/Loss Analysis: Discover What Makes Your Customers Tick

November 17, 2016

What if a secret sauce for winning more business was available? Would you use it? It turns out there is one: win/loss analysis. Ellen Naylor, a pioneer in competitive intelligence and win/loss analysis, and the author of Win/Loss Analysis: How to Capture and Keep the Business You Want, shares her tips and tricks for increasing your company’s positive outcomes using win/loss success.

For more on win/loss analysis, be sure to read Competitive Intelligence Gathering Through Win/Loss and visit Ellen Naylor’s website. And check out when our courses will be in your area.

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Webinar Follow-Up Questions: How Betas Give Your Product a Competitive Edge

November 10, 2016

We welcome back Emily Hossellman, director of marketing at Centercode, to answer questions posed by participants in September’s popular webinar How Beta Testing Can Give Your Product a Competitive Edge

If you’d like to learn how to dramatically increase participation in your company’s beta tests, read Emily’s eBook Reaching 90% Beta Test Participation. And be sure to check out when our courses are coming to your area.

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Getting the Whole Company to Fall in Love with Your Personas

November 3, 2016
Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven personas tell an engaging story that rallies your business behind your product’s market. They help sales have the right conversations, encourage marketing to craft the best messaging, and product to have features that influence the buying decision. In this week’s podcast, taken from Johnathan Lucky’s webinar, we’re going to dig into how to build and implement personas within your organization.

Watch the webinar and/or get the slides here.
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How Gender and Generations Impact Leadership

October 27, 2016

Today’s multi-generational workplace presents unique challenges for leaders, especially since work style and expectations often differ by gender and generation. In this week’s podcast, Tracey Wilen, Ph.D., discusses her research on how gender and generation factor into perspectives on work, leadership and the use of technology and how we can all work together to create productive and healthy work environments.

 

You can learn more about Tracey’s work at TraceyWilen.com. And be sure to check out when our courses are coming to your area.

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