Why Is Sales & Marketing Alignment So Hard?

August 17, 2017

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams that is either visible or simmering below the surface. In this episodes, Pragmatic Marketing instructors Dave Daniels and Mark Stiving join vice president of marketing, Rebecca Kalogeris, to discuss why sales and marketing alignment is so important and what you can do to get your teams on the same page.

Have an idea for a podcast or a question for our team? Email us at experts@pragmaticmarketing.com


Why Pricing Belongs Front and Center

August 10, 2017

Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing.

Got a topic you’d like for us to explore? Have a question you want answered? Email us at experts@pragamticmarketing.com.


Getting Your CEO Onboard to Your Way of Thinking

August 3, 2017

Whether you report to the CEO, the VP of product or to investors, it's important that there is alignment between your goals and their's; that they see how your vision intersect with their's. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market you must understand, communicate to and ultimately succeed with.

In this podcast, Diane Pierson, former VP of product management and marketing, startup founder and Pragmatic Marketing instructor shares her 5 steps for successfully onboarding your CEO and aligning your goals and strategies. Listen now!

Got a topic you'd like to hear us explore? Have a question you want answered? Email us at experts@pragmaticmarketing.com.


The Ins and Outs of Price Increases

July 27, 2017

Jon Manning, the head of pricing and value analytics at caresales.com.au, joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also discuss the factors, such as cost and value, affecting pricing changes.

You may contact Jon at PricingProphets.com.  


Why Pricing Matters

July 20, 2017

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art.

Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price

You can find case studies and contact information at http://monetizinginnovation.com.


Eating Our Own Dog Food, Part III

July 13, 2017

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now.

Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to experts@pragmaticmarketing.com.


Lessons from the Field: Win/Loss

July 6, 2017

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.


Managing Launches in a Rapid Release Environment

June 28, 2017

In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark Stiving and Dave Daniels—to tackle just these issues in this week’s podcast. Listen now!

Check out Mark's blog at http://pragmaticpricing.com and Dave's blog at http://launchclinic.com.


Improving Your Website Content

June 22, 2017

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site.

To learn more about increasing your website traffic, download the eBook at https://connexdigitalmarketing.com/.


The Pricing Coach: Outcome vs. Cost-Based Pricing

June 15, 2017

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.