Six Ways Product Management’s Role Will Change in 2018

February 15, 2018

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018).

 

The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users.

In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in product management.

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The Buyers Journey

February 8, 2018

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS).

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. 

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One Company’s Persona Journey

February 1, 2018

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace.  The big question is: How do you implement the use of these customer personas into your business strategy?

In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the benefits of effective persona implementation and management.

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Pricing Science

January 18, 2018

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it.  With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue.  

Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive.

 

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Tracking Leads Is a Waste of Time

January 11, 2018

One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.

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When Is Launch Over?

January 4, 2018

Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this week's episode of PragmaticLive.

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Leading Without Authority

December 21, 2017

As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving--Pragmatic Marketing instructor, pricing expert and master peanut brittle maker--shares his tips and personal stories on leading without authority. Listen now!

 

Got a topic you'd like us to cover? Email experts@pragmaticmarketing.com.

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The Power of Portfolios

December 14, 2017

Selling 'portfolios' isn't just a change in the way we manage and build products. It's a change in the core DNA of our company. Find out more from industry veteran, Pragmatic Marketing instructor and triathlete, Cindy Cruzado in this episode of PragmaticLive.

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Building High Power Teams

December 7, 2017

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now.

Have a question for our team? Email experts@pragmaticmarketing.com

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Defusing the High-Performing Saboteur

November 30, 2017

When it comes to implementing change in an organization there are all sorts of pitfalls we know to keep an eye out for, all sorts of people (the under performers, the complainers, etc.) we know to watch out for. But one of the most dangerous blockers of change can come from a pretty surprising source: our high-performers. What turns high-performers in to saboteurs and what can we do to keep that from happening? That’s the topic in this week’s PragmaticLive podcast with our very own Diane Pierson. Listen now!

Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at experts@pragmaticmarketing.com.

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