Improving Your Website Content

June 22, 2017

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site.

 

To learn more about increasing your website traffic, download the eBook at https://connexdigitalmarketing.com/.

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The Pricing Coach: Outcome vs. Cost-Based Pricing

June 15, 2017

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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Creating a Great Customer Experience

June 8, 2017

What do you need to consider to create a great customer experience? Terri O’Shaughnessy, director of client success at Tallwave, discusses how Tallwave helps clients identify their place in the market and home in on their target audience. She also explains the processes Tallwave uses to educate clients on how to create a great customer experience for themselves and their customers.

 

You can contact Terri at terri.oshaughnessy@tallwave.com or check out Tallwave at tallwave.com.

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The Pricing Coach: Optimizing Pricing for a Will I Software Product

June 2, 2017

The coach is in and in this episode he’s working with Stewart Rogers on optimizing the pricing of his learning management system’s reporting solution. They talk competitive pricing, packaging and value based models. Listen now.

Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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Eating Our Own Dog Food, Part II

May 25, 2017

Pragmatic Marketing instructor Mark Stiving and our own VP of marketing, Rebecca Kalogeris, pick up where they left off in a previous episode, continuing their discussion about how they’ve implemented Pragmatic Marketing concepts over the years. They’ll highlight additional boxes from the framework and what they’ve learned from their successes (and failures) along the way.

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The Business of Sports

May 18, 2017

Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast. Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events.

 

You can contact Troy at sportstao.com or troy@sportstao.com.

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Pricing and Customer Values

May 11, 2017

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model.

 

Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https://www.linkedin.com/in/alanalbert.

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Technology and Professional Services

May 4, 2017

How do technology and professional services relate to each other? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses how to merge the two with Dan Morris, a senior partner and managing director at Morris + D’angelo. Dan is also the founder of Verasage Institute and is an expert in value creation for professional services.

 

Learn more from Dan at cpadudes.com and connect with him on Twitter @morriscpa.

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Pricing for International Markets

April 27, 2017

How do you know how the willingness to pay in the U.S. compares to the bereitschaft zu zahlen in Germany, and what else do you need to consider when pricing your product for new international markets? Find out in this edition of Pragmatic Live with Mark Stiving, pricing expert and Pragmatic Marketing instructor. Listen now!

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Optimize Your Pricing Decisions With Data

April 20, 2017

How can you use data to make pricing decisions and understand demand patterns? Pragmatic Marketing instructor and pricing expert Mark Stiving tackles this topic with Neil Biehn, senior director of business analytics at Siemens Healthcare, a statistician with more than a decade of experience in analytics, segmentation, sales effectiveness and pricing optimization.

You can connect with Neil Biehn on LinkedIn.

If you have an idea or topic for a future podcast, contact us at experts@pragmaticmarketing.com.

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