Is Price Gouging Good?

November 23, 2017

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving.

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Did Apple Err with Their New iPhone Portfolio?

November 16, 2017

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing Instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

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Transform Your Customer Relationships Using the Right Sales Collateral

November 10, 2017

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. 

Rod Griffith, president of MarketReach, Inc., discusses:

  • An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles
  • How to develop the right content for the right audience 
  • Common mistakes to avoid when you develop sales tools to reach C-suite executives 

Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.

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An Agile Approach to Competitive Intelligence

November 2, 2017

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise.

Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

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A Startup Story

October 26, 2017

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way.

Want to know about Mark’s story? Reach out to him at mstiving@pragmaticmarketing.com or visit his blog at pragmaticpricing.com.

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Innovation Gone Wrong

October 19, 2017

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

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Why Does Sales Act this Way????

October 12, 2017
It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that's not fair.
 
Their behavior is a direct reflection of what we hire them to do. 
 
Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more successfully.
 
Find out more from Diane Pierson, Pragmatic Marketing extraordinaire, in this episode of PragmaticLive.
 
Do you have a story to share about how you've aligned more successfully with sales? We'd love to hear it. Reach out to experts@pragmaticmarketing.com.
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The Four Elements of a Better Pricing Culture

October 5, 2017

Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye. 

In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.

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The What, Why and How of Segmentation

September 28, 2017

In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation.

They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently.  Key concepts for making segmentation work, including recent examples from Subaru and REI, are also highlighted.

Have any comments, thoughts or ideas for PragmaticLive? Please send them to us at experts@pragmaticmarketing.com.

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A Happy Company Is an Aligned Company

September 21, 2017

The secret to success is no secret. It's having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it.

Sounds simple enough right? Well it might be simple, but that doesn't mean it's easy.

In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and techniques for getting a company aligned. Listen now!

Got a topic for an upcoming episode? Email us at experts@pragmaticmarketing.com.

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